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Radio Advertising Delivers Sound Results
Radio is the Tortoise - Newspaper is the Hare
Are you still thinking of Radio as a “paperless newspaper?” Are
you expecting instant results from your radio advertising?
I hate to be the one to break it to you, but Radio was never
meant to be used like print. While Radio has echoic intrusiveness
(that wonderful ability to seize the imagination with an energy
of words) and the medically proven advantage of echoic retention
(the most reliable form of long-term memory available in the
human brain), Radio also requires frequency. Newspaper does
not.
When are you going to start using
the strengths of Radio?
Let me make this perfectly clear: Radio is the tortoise. Newspaper
is the hare. When the race is longer than six months, Radio
always wins. Your business is important to you and you want
the best coverage for your advertising dollar. You should be
thinking echoic intrusiveness and echoic retention. No media
except Radio can offer these. No one else can deliver the hypnotic
power of the human voice.
For a Radio ad to establish echoic retention in the mind,
the same listener must hear the same ad at least three times
within seven nights’ sleep. This is the minimum weekly
frequency needed. On the vast majority of Radio stations, this
requires between 19 and 23 spots per week, 6am to 7pm. To be
effective, you must keep this schedule on the air week after
week, month after month. The good news is that the longer you
do it, the better it will work. Print advertising, however,
doesn’t gain momentum over time. Print ads never work
any better than they do on the first day. And even with a photo,
the only people who notice a newspaper ad are those who are
actively in the market for that product today.
So, what are you buying? Are you buying 52-week Radio schedules
to make your business into a household word, or are you still
thinking of Radio as a paperless newspaper?
Your customers are on line. Are you?
1077mixfm.com is your online gateway to
reaching an affluent, web-savy audience. Mixing local news,
the 5-day weather forecast, area events, and our popular contests,
our Mix FM website receives 250,000 hits during the winter months and almost 100,000 hits during the summer. Your
ad will be highly visible on our newly-designed site that’s
clean, super-easy to navigate and offers numerous high-conversion
landing pages.
You can choose from Skyscraper, Big Box or Micro ads on the
prominent right-hand side of our website’s landing pages,
as well as custom sponsorships of key high-traffic sections that will fit
your budget and maximize your marketing potential. You also
take advantage of the best of both worlds with our Website/On-air
Package where your commercials direct listeners to your custom-designed
ad. Your business is important to you. Now, make it phenomenal!
Contact one of our sales team personnel directly
by clicking on their name or fill out the request form
below.
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